Thank you for participating in the various events we had going on throughout the month of March.
If you are interested in participating in other VIP offers and promotions that go on throughout the year please subscribe to our newsletter:
About Hair Loss Awareness Month
Hair Loss Awareness Month is a nationwide annual public information campaign, aimed at educating Canadians about hair loss and capillary health.
Why is there a Hair Loss Awareness Month?
We believe that, for far too long, Canadians suffering from hair loss have lived in the shadows. Even now, hair loss remains a taboo subject and the preventive and corrective measures are still misunderstood – even with all the technological advances in the field. Consumers have difficulty finding solutions, understanding why they are losing their hair and choosing the best solution for their specific condition. Should it be preventive or corrective, or a combination of both? Very few people suffering from hair loss ask for help or have confidence in currently available solutions, forcing them to live with the related psychological distress and loss of self-confidence.
The objective of Hair Loss Awareness month is to demystify the causes, the myths and the emotional and social consequences of hair loss, and to present options available to those coping with it. The campaign also aims to fight harmful prejudices and taboos regarding hair loss, while promoting the benefits of prevention, diagnosis and medical or other types of hair loss treatment with healthcare professionals.
On its hairinfo.org site, the Canadian Hair Research Foundation (CHRF) released a study, which shows that:
- In Canada, most (81 %) men believe that physical appearance can influence the progress of their career and 1 respondent in 8 believes that hair loss can be an obstacle to employment;
- Most women (60 %) prefer men who have hair and the preference is markedly higher (74 %) among younger women (18 to 24);
- In Canada, 1 person out of 4 believes that it’s more difficult for a man who is losing his hair to have a romantic relationship; 40 % of the younger respondents (18 to 24) share this opinion;
- For Canadians showing hair loss, 1 out 3 women and 1 out of 4 men say they worry about it; younger men (18 to 24) express the most fears (41 %);
- People who seek consultations usually ask a doctor or hairdresser;
- One out of 4 Canadians with hair loss do not know who to ask for help.
For more information on HAIR LOSS AWARENESS MONTH and HAIR LOSS go to WWW.HAIRLOSSMONTH.CA